Sea Breeze Fish Market
541 Ninth Ave.
at W. 40th St.
This long-time seafood market located in the Hell's Kitchen neighborhood that was once one of the city's best fish mongers, has changed its approach and offerings. While it still has a solid selection, especially of whole fish and less costly varieties like cod, unfortunately it is now a more modest version of what they used to be, I guess as another sign that things in New York never stay still.
Their prices are still good, as is their selection of whole fish which you can have cleaned and filleted while you wait. The shop has a fresh, briny smell and water on the floor with no glass walls separating you from the fish, making it easy to make a selection.
What to avoid:
Be careful not to slip on that wet floor.